Recruitment Trends

The Who, What, Where, And When of Successful Email Campaigns

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The phrase “You’ve got mail” was three and a half words that triggered a revolution. What started out as messages from Grandma and Grandpa and chain letters from friends has evolved, and now every company, charity, philanthropy, and social media is vying for the attention of inbox eyeballs on a daily basis. And as recruiters/agencies—the competition is just as steep.

Marketing job opportunities via email is in the same competition.  59% of marketers qualify email as the most effective channel to reach their targets and consumers prefer email 9 to 1 as to how to receive updates from brands. Just because it works doesn’t mean that all emails perform the same. What does an email marketing campaign need to catch the attention of the target candidates and compel them to click and apply?

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Why Recruiting Gen-Z is a Whole Different Animal from Their Predecessors

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Gen-Z is the generation born between 1996 and 2012. Currently the oldest members of this generation are 25-ish, which is the age when most people are entry level employees and are at the beginning of their careers. However, Gen-Z won’t be as eager to join your company compared to the previous generation—Millennials. There are some things companies should get aligned now that this generation are becoming job seekers.

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The Wild and Crazy World of Signing Incentives

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The other day I was driving down the street and I saw a national pizza shop chain offering iPhones to new hires. I’ve seen signs in windows offering $500 to new hires. I was in a meeting with my boss talking about his niece who was considering signing a contract as a nurse for unlimited hours because the pay was too good to refuse. Everywhere you look—there’s a shortage of candidates and hires. What’s the best offering to get them in your pipeline?

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Recruitment Solutions to Reach More Passive Candidates

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We’re coming out of an unprecedented (yes, it’s overused, but there’s a reason for that, it’s a perfect way to describe the last 15 months) time, and now we’re in the new normal. And that new normal includes more passive candidates than anyone anticipated. Many industries are struggling to fill positions and maybe it’s because there’s a higher health risk, some people need to be home to care for loved ones, and some are re-evaluating their career paths and moving into recession (and pandemic) proof industries. Regardless of why employers across the country are seeing a decline in engagement on their jobs, there are some recruitment solutions that might help you evade some of those performance issues when it comes to getting your jobs and hiring messages in front of the right audience.

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How Hiring Managers React to Candidates During and After Economic Downturns

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The current US economy has been up and down this past year and it’s unclear how much or when the economy will fully recover, but with the CDC changing guidelines on masks, we seem to be on our way. This affects all aspects of business in this country which includes recruiting. Every business has to roll with the punches of the economy and adjusting your hiring practices to the economy can be an important step in weathering any economic storm.

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Are Job Seekers Ready to Get Back Out into the World?

It's been more than a year since the world changed, but as we're beginning to see a light at the end of the tunnel, are job seekers and employers ready to get back out into the world? At Nexxt we’ve been checking in with job seekers to understand how their behavior over the course of 2020 into 2021 has changed when it comes to searching for jobs, their priorities, and their confidence levels.  Download the pdf.

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5 Out-of-the-Box Ideas to Reach Candidates

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As a recruiter, you are always on the hunt for new ways to engage and attract candidates to work for your organization and attracting talent has always been challenging. Finding talent after the unexpected events of 2020? Well, that’s been extra daunting, hasn’t it?  But you’re a seasoned professional! You know that this is a journey, not a destination.  Adding extra layers of safety measures to your hiring process was just the first step. As you wait for the world to open up, you need to keep the momentum going. As you maneuver yourself out of the woods and further into 2021 how can you think outside of the box when it comes to engaging with candidates?

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Why Job Postings Need to be Updated to Accommodate to the New Normal

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Most jobs postings are miles long and include more information than the applicant needs to know at that moment, plus all the extras or fluff could be keeping great applicants from throwing their hats in the ring. So, how can you de-clutter your job posting and accommodate your talent pool? Here are some tips to update your job postings for the new normal.

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Hire More Failures to Have an Innovative Team


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Innovation and failure are often bedfellows. Many of the great intentions and inventors of our times left behind a trail of failures in the path to their victory. One of the reasons for this is that you can only fail if you try, and any person who tells you they have never failed is either lying or has never taken a big risk. The people who made their mark in any given industry are always those who aren’t afraid to fail which opens up the possibilities of greater success.

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How Confident Are Job Seekers About Finding a Job in 2021?

Despite an incredibly unpredictable 2020 where COVID-19 sent shock waves through the US economy, job seekers plan to search for jobs in 2021. While only 10% of job seekers said that finding a job in the new year would be easier than the year before, there’s plenty of positivity on the horizon.

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