Corporate culture is the lifeblood of a company, it’s who you are. Crafting a strong corporate culture can be the difference in a company’s survival. An employee will work harder and fight for a company if they believe that that company will fight for them and if they believe in the organization as a whole. But where does corporate culture begin? That answer is simpler than most companies make it, recruiting. Recruiting is the seed from which your corporate culture grows and that includes how you treat candidates throughout the hiring process.
Recruitment Best Practices
We’re coming out of an unprecedented (yes, it’s overused, but there’s a reason for that, it’s a perfect way to describe the last 15 months) time, and now we’re in the new normal. And that new normal includes more passive candidates than anyone anticipated. Many industries are struggling to fill positions and maybe it’s because there’s a higher health risk, some people need to be home to care for loved ones, and some are re-evaluating their career paths and moving into recession (and pandemic) proof industries. Regardless of why employers across the country are seeing a decline in engagement on their jobs, there are some recruitment solutions that might help you evade some of those performance issues when it comes to getting your jobs and hiring messages in front of the right audience.
As a recruiter, you are always on the hunt for new ways to engage and attract candidates to work for your organization and attracting talent has always been challenging. Finding talent after the unexpected events of 2020? Well, that’s been extra daunting, hasn’t it? But you’re a seasoned professional! You know that this is a journey, not a destination. Adding extra layers of safety measures to your hiring process was just the first step. As you wait for the world to open up, you need to keep the momentum going. As you maneuver yourself out of the woods and further into 2021 how can you think outside of the box when it comes to engaging with candidates?
Most jobs postings are miles long and include more information than the applicant needs to know at that moment, plus all the extras or fluff could be keeping great applicants from throwing their hats in the ring. So, how can you de-clutter your job posting and accommodate your talent pool? Here are some tips to update your job postings for the new normal.
Just because 2020 is over doesn’t mean that the search for the essential worker is over. So long as people are waiting for their vaccine, and ordering groceries online, and driving through testing centers, we’re still going to need to focus on continuing our hiring of those that kept us going through 2020, the brave, the courageous, the essential worker.
For those tasked with hiring essential workers – we have to think about all aspects of the hire, from where we find them, who we target, how we message them, when we can onboard, and what we do to keep them engaged.
We enter the New Year with new goals, new perspectives, new year, new me. One thing that doesn’t need to be revamped is your top Key Performance Indicators (KPIs). You can apply new programs and you can revitalize a lot within your organization to attract new candidates in 2021, but ways in which you measure your success will just need a renewed focus so you can observe your progress.
Even though it’s now January, it’s impossible to Men-In-Black zap ourselves into thinking that last year didn’t happen. Proof positive—I’m writing this in December of 2020, knowing that this will be published sometime in the future. “Those who forget the past are doomed to repeat it”—that’s an old adage my mom loves telling me, and I think we’re all in agreement we’d rather not repeat 2020. Auld Lang Syne translates to “for the sake of old times” – so, for Auld Lang Syne, what lessons did we learn in 2020 that will help us thrive in 2021?
Prior to the extraordinary circumstances of 2020 – much of what we deemed “recruitment marketing” could reflect much of the same tactics we use to promote our brands. We wanted both consumers and job seekers alike to want to be a part of our brand – either through their pocketbooks or their desire to work for us.
How we spend our time and money has drastically changed since March 2020, but how we market to those consumers and potential employees needs little changing to make a big impact. With a little compassion, a little finesse, and lot of marketing ingenuity, we can utilize these time-tested strategies that get the attention of consumers to recruit potential employees and not miss a step in the results we’re after.
An open-hiring strategy is the process of hiring anyone regardless of their background and this strategy benefits people from all walks of life. It is also incredibly beneficial to employers who need to hire a lot of people who can be trained to get the job done. The Body Shop announced their plan for open-hiring in an effort to reduce bias as they gave people retail jobs on a first come, first serve basis. Now, in the wake of COVID-19, the process may be helpful to quickly fill entry level roles that do not require a long on-boarding process. And the process seems to have benefits for both the company and their potential employees.
Worried about reaching the right audience with your recruiting message? Having a hard time finding the “right” candidates for your available jobs? Today’s complex recruiting market makes accessing the right talent for the right job at the right time a rather tough call. The good news is, you can get more candidates to apply to your posting by taking the following steps: