Despite an incredibly unpredictable 2020 where COVID-19 sent shock waves through the US economy, job seekers plan to search for jobs in 2021. While only 10% of job seekers said that finding a job in the new year would be easier than the year before, there’s plenty of positivity on the horizon.
Job Search Process
Recently, my blogging has been centered around a theme of New Year's resolutions. But what comes after the New Year? Valentine's Day. So, in the name of love, I pivot.
I’m going to call back from not too far back in my past to my dating life (ah, remember dates?). I, like many of your friends, met my partner the old-fashioned way, using an app I downloaded on my iPhone. Tale as old as time, I tell ya. Before I met Mr. Wonderful, I went out on a myriad of first dates. So, when I tell you about the “good on paper” date, I doubt any of you are scratching your heads wondering what on earth I could mean by that. He’s the guy that seems to have all the right qualities you’re looking for – but you meet him, and none of what you want is there.
That’s what happens when your employer brand doesn’t match up with your candidate experience. Your brand is the date who’s good on paper. The experience you offer your candidate will decide if you’re going to get dumped.
We enter the New Year with new goals, new perspectives, new year, new me. One thing that doesn’t need to be revamped is your top Key Performance Indicators (KPIs). You can apply new programs and you can revitalize a lot within your organization to attract new candidates in 2021, but ways in which you measure your success will just need a renewed focus so you can observe your progress.
Even though it’s now January, it’s impossible to Men-In-Black zap ourselves into thinking that last year didn’t happen. Proof positive—I’m writing this in December of 2020, knowing that this will be published sometime in the future. “Those who forget the past are doomed to repeat it”—that’s an old adage my mom loves telling me, and I think we’re all in agreement we’d rather not repeat 2020. Auld Lang Syne translates to “for the sake of old times” – so, for Auld Lang Syne, what lessons did we learn in 2020 that will help us thrive in 2021?
Prior to the extraordinary circumstances of 2020 – much of what we deemed “recruitment marketing” could reflect much of the same tactics we use to promote our brands. We wanted both consumers and job seekers alike to want to be a part of our brand – either through their pocketbooks or their desire to work for us.
How we spend our time and money has drastically changed since March 2020, but how we market to those consumers and potential employees needs little changing to make a big impact. With a little compassion, a little finesse, and lot of marketing ingenuity, we can utilize these time-tested strategies that get the attention of consumers to recruit potential employees and not miss a step in the results we’re after.
An open-hiring strategy is the process of hiring anyone regardless of their background and this strategy benefits people from all walks of life. It is also incredibly beneficial to employers who need to hire a lot of people who can be trained to get the job done. The Body Shop announced their plan for open-hiring in an effort to reduce bias as they gave people retail jobs on a first come, first serve basis. Now, in the wake of COVID-19, the process may be helpful to quickly fill entry level roles that do not require a long on-boarding process. And the process seems to have benefits for both the company and their potential employees.
Worried about reaching the right audience with your recruiting message? Having a hard time finding the “right” candidates for your available jobs? Today’s complex recruiting market makes accessing the right talent for the right job at the right time a rather tough call. The good news is, you can get more candidates to apply to your posting by taking the following steps:
It would be an understatement to say that healthcare workers are busy. For instance, nurses typically work 12-hour shifts and if they're open to changing jobs, the last thing they want to do is update their resume and search for a new opportunity at the end of a long day.
These demanding schedules that healthcare workers face is one of the many reasons why it can be challenging to hire and recruit in the healthcare industry. Traditional hiring strategies can fail to fill these positions on their own, but when paired with more effective practices—it’s now easier than ever to find qualified candidates and get in touch with them.
At Nexxt we surveyed our job seeker audience in May 2020 to understand how they were initiating or continuing on their job search journey and we have recently polled our job seeker audience again to understand how the job search job continues to change.
With the priorities of companies, employees, and job seekers changing so rapidly, we wanted to go back to the source to understand how job seekers are searching for jobs at the moment.
Nexxt recently launched its Resume Database Solutions to help companies and staffing firms enhance and enrich their talent databases with fresh candidates. Nexxt’s Resume Database Solutions are designed to help companies make connections with both active and passive job seekers. According to a recent survey, 3 out of 4 of job seekers said they’d like companies to have their resume on file so they are considered for opportunities that become available in the future. For that reason, it doesn’t matter if an organization is in the midst of a big hiring push or one is on the horizon—companies in all states of the recruitment process benefit from making those connections.