In today’s world, most everyone is stepping into their careers with a college degree and the best experiences in internships, special projects, and volunteer work. So, it can be difficult for companies to attract and eventually hire the hardest working and most talented candidates. These days, rather than everyone else scrambling for one job at a top company, top companies are scrambling to bring in top talent.
Employer Branding and Recruitment Marketing are no longer just a term being thrown around among HR professionals. The ideas of Employer Branding and Recruitment Marketing are now essential conversations in the creation of recruitment strategies and companies ranging from high-level corporations to local start-ups are all getting in on the action.
But what do these terms mean?