If you had to put a price tag on your top sales executive, how much would they be worth? What about the web developer you struck gold with? Or, your all-star digital marketer? As the Harvard Business Review notes, a high performer is estimated to have a 400% higher productivity level than the average performer. Given the world of difference between quality talent and the rest of the workforce, employers that house an army of top performers will outdo competitors, enjoy elevated levels of human capital productivity, and see their revenue trending upward. 

So, how do you attract top talent and raise the skill level of your employees? Because, let’s face it: top performers aren’t just going to inundate your ATS with applications. What you need is a robust people strategy, an innovative and well-structured recruiting program, and a strong value proposition and employer brand. Here’s how.

Generation Z is the first generation that can barely remember a time before smartphones and the internet. They hold many qualities in common with millennials, but have been greatly influenced by coming of age during the Great Recession. Understanding how these factors make them unique is the first step to understanding how they will change the workplace.