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May 2016

You'll Be Shocked To Hear What Freelance Workers Are Demanding

IStock_000066483003_LargeNexxt recently conducted a survey of more than 5,000 job seekers, which revealed that many are hesitant to pursue the growing number of independent contractor opportunities with on-demand companies, such as driving for Uber or performing jobs through TaskRabbit. The survey found that 68% of respondents indicated that they would not work for an on-demand company or would maybe consider it depending upon their financial situation at the time. The gig economy in the U.S. has grown rapidly in recent years, creating more independent contractor opportunities for workers. However, the survey results showed that the lack of legal rights and benefits for on-demand contractors are deterrents for job seekers. 

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Job Ads: Make Your First Sentence Count

JobAd_meme_400x400Want to get more responses to your job ads? You can advertise in more places. If you are paying based on performance you can raise your bid. But, there is one thing you can do that doesn't cost anything and might have a HUGE impact. Write a compelling introduction in your job description. In fact, just focus on making the very first sentence as compelling as possible.

When someone searches for your job on many career sites, they will see the job title, the company name, the location, and the first sentence of your job description. For the name, you need to use the commonly accepted professional title, or else they won't find the job at all. And company name and location are straightforward. But the first sentence of the job description--that is the wasted opportunity.

Remember, this is a job advertisement. Advertising is supposed to be fun and creative! Imagine advertising your job on morning drive time radio.

This is Howard Stern, here to tell you about a new Project Manager Job at XYZ Construction. Applicants are asked to submit a resume along with a cover letter that outlines their qualifications and compensation requirements. To apply, visit their website at. . .

Or, how about this scintillating read:

Don Imus here to talk about Yellow Hat Contractors. They've got a new position for a project manager who is responsible and fully accountable for the full project life-cycle manager of projects from initiation to closure. Learn more by. . .

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