HR Technology isn’t a luxury, but companies often think it is. Small companies, especially, may be tempted to forego the expense of using a third-party system to handle recruiting and HR functions and do it themselves. But as HR tech continues to evolve, more small businesses are adopting it. This year, 60% of small businesses plan to invest in HR technology — a rate 7% higher than large businesses.

Nexxt's VP of Talent Solutions, Joe Stubblebine wrote this insightful article for Strategic HR Review on what's in store for the recruitment industry as more and more talent acquisition tools become automated.

[Excerpted from Strategic HR Review]

Companies spend an estimated $7 billion a year globally in recruitment advertising. It is a huge business, and employers have lots of options when it comes to spending money to attract talent.

Since June 1836, when the French newspaper La Presse began offering paid advertisements, human resources professionals have had the difficult task of making job advertisement purchasing decisions in a vacuum. When print advertising was in full swing, companies would spend tens of thousands of dollars on full-color print advertisements, encouraging prospective employees to mail in a resume for consideration. No metrics, no tracking – advertisements were purchased based on gut instinct.