Strong Executive with Deep Understanding of Sales Methodology and Revenue Creation Joins Nexxt’s Leadership Team


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We are excited to announce that Peter Witonsky has joined Nexxt as Senior Vice President of Business Development. With a career spanning 20 years as a leader and corporate executive with an emphasis on client relationships, new business development, and revenue generation, Peter will bring his expertise to Nexxt to lead the sales team in delivering an exceptional customer experience and advancing Nexxt’s enterprise sales objectives.

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The Auld Lange Syne of 2020

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Even though it’s now January, it’s impossible to Men-In-Black zap ourselves into thinking that last year didn’t happen. Proof positive—I’m writing this in December of 2020, knowing that this will be published sometime in the future. “Those who forget the past are doomed to repeat it”—that’s an old adage my mom loves telling me, and I think we’re all in agreement we’d rather not repeat 2020. Auld Lange Syne translates to “for the sake of old times” – so, for Auld Lange Syne, what lessons did we learn in 2020 that will help us thrive in 2021?

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Repurposing Consumer Marketing Tactics for Recruitment Marketing Tactics in A Post-2020 World

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Prior to the extraordinary circumstances of 2020 – much of what we deemed “recruitment marketing” could reflect much of the same tactics we use to promote our brands. We wanted both consumers and job seekers alike to want to be a part of our brand – either through their pocketbooks or their desire to work for us.

How we spend our time and money has drastically changed since March 2020, but how we market to those consumers and potential employees needs little changing to make a big impact. With a little compassion, a little finesse, and lot of marketing ingenuity, we can utilize these time-tested strategies that get the attention of consumers to recruit potential employees and not miss a step in the results we’re after.

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The Benefits of An Open-Hiring Strategy

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An open-hiring strategy is the process of hiring anyone regardless of their background and this strategy benefits people from all walks of life. It is also incredibly beneficial to employers who need to hire a lot of people who can be trained to get the job done. The Body Shop announced their plan for open-hiring in an effort to reduce bias as they gave people retail jobs on a first come, first serve basis. Now, in the wake of COVID-19, the process may be helpful to quickly fill entry level roles that do not require a long on-boarding process. And the process seems to have benefits for both the company and their potential employees.

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5 Ways to Get More Candidates to Apply to Your Job

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Worried about reaching the right audience with your recruiting message? Having a hard time finding the “right” candidates for your available jobs? Today’s complex recruiting market makes accessing the right talent for the right job at the right time a rather tough call. The good news is, you can get more candidates to apply to your posting by taking the following steps:

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Four Recruitment Metrics to Optimize the Recruiting Process


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Let's all agree that recruiting the perfect candidate isn't always a walk in the park. The process of recruiting has its own complications that warrant examination and analysis but not all HR departments measure them or understand how they impact the efficiency of their company’s recruitment process. The following are four time-tested metrics for recruiters to make their recruiting process as smooth and efficient as possible.

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