Want to get more responses to your job ads? You can advertise in more places. If you are paying based on performance you can raise your bid. But, there is one thing you can do that doesn't cost anything and might have a HUGE impact. Write a compelling introduction in your job description. In fact, just focus on making the very first sentence as compelling as possible.
When someone searches for your job on many career sites, they will see the job title, the company name, the location, and the first sentence of your job description. For the name, you need to use the commonly accepted professional title, or else they won't find the job at all. And company name and location are straightforward. But the first sentence of the job description--that is the wasted opportunity.
Remember, this is a job advertisement. Advertising is supposed to be fun and creative! Imagine advertising your job on morning drive time radio.
This is Howard Stern, here to tell you about a new Project Manager Job at XYZ Construction. Applicants are asked to submit a resume along with a cover letter that outlines their qualifications and compensation requirements. To apply, visit their website at. . .
Or, how about this scintillating read:
Don Imus here to talk about Yellow Hat Contractors. They've got a new position for a project manager who is responsible and fully accountable for the full project life-cycle manager of projects from initiation to closure. Learn more by. . .