We at Beyond recently surveyed more than 11,000 job seekers (both active and passive) to understand how they are searching for jobs and not surprisingly, mobile devices are playing a big part. So as a recruiter, what do you need to know? Check out the full [INFOGRAPHIC] here.
“Sorry, it’s just not going to work out. Good luck with your life.”
Breaking up via text isn’t anything new, but it still makes us cringe at a personal level because it feels incredibly impersonal. It’s almost paradoxical, because the texting medium itself represents a connection we have with people we know and trust.
Text messaging has become a powerful piece of communication in our everyday lives. While we all know that person that has steadily refused to participate in the SMS frenzy, research shows that it’s grown to be a core part of how we interact with others. Other than making a call or taking a photo, sending text messages is at the top of the list in terms of how people use their mobile devices.
This is especially pertinent for recruiters who are on the front lines of communication for their organizations. It’s innately personal and incredibly direct--how else can you cut straight through the noise and get a person’s attention right away? Plus, it’s becoming an increasingly acceptable communication tool for work. It makes sense that recruiters will want to leverage this ubiquitous form of communication for reaching and engaging with candidates.
At Beyond, our primary goal is to help you find and hire the best people for your business. That’s what our team is here for. But, outside of helping businesses of all sizes meet their hiring goals, I am also passionate about mentoring entrepreneurs and helping businesses succeed in all areas. This post is a bit different from the others you typically read on Employment Metrix, but my hope is that by sharing some of my learnings over the course of 18+ years of growing Beyond as a company, you will be able to take your budding business to the next level.
[Excerpted from Social Hire]
The gig economy in the U.S. has grown rapidly in recent years, with more workers taking on freelance, independent contractor and other non-traditional jobs. Within this new landscape exists a growing number of opportunities with on-demand companies, such as driving for Uber or performing jobs through TaskRabbit. With the freedom to act as your own boss and work flexible hours, you’d think people would be jumping to pursue these non-traditional employment opportunities. Most people, however, continue to prefer the stability of traditional jobs.
Recently Beyond conducted a survey to understand the booming gig economy. And the gig economy is such a hot topic at the moment that Beyond’s Senior Vice President of Marketing, Joe Weinlick was asked to talk to CBS about it. Here’s the conversation.
So we just got back from the SHRM Annual Conference in Washington, DC and we just want to say, “Thank you!” to everyone that stopped by the Beyond booth. We had a great time in our nation’s capital and can’t wait to see everyone next year in New Orleans.
Until then, let’s recap! Here were the highlights of the show for us.
Typically right before the SHRM Annual Conference we put out a blog post about what you should do while you’re at the conference and what attractions you can’t miss out on in the host city, but as we were putting one together for SHRM 2016 in Washington, DC we realized that we’ve been attending the SHRM Annual Conference for the past ten years! Yeah, that’s a lot.
So we started reminiscing about all the swag we’ve given out over the years, the most expensive giveaway, the cities we’ve visited, and the number of HR Pros we’ve had the pleasure of meeting over the years.
Beyond recently conducted a survey of more than 5,000 job seekers, which revealed that many are hesitant to pursue the growing number of independent contractor opportunities with on-demand companies, such as driving for Uber or performing jobs through TaskRabbit. The survey found that 68% of respondents indicated that they would not work for an on-demand company or would maybe consider it depending upon their financial situation at the time. The gig economy in the U.S. has grown rapidly in recent years, creating more independent contractor opportunities for workers. However, the survey results showed that the lack of legal rights and benefits for on-demand contractors are deterrents for job seekers.
As a recruiter, you've tried the job boards and you've purchased some email campaigns, but you're still not getting the volume of response you need to fill those open jobs. Now might be the time to consider adding text messaging as a new platform to complement your existing arsenal of recruitment-advertising channels.
Text messaging is rapidly becoming an integral part of the recruitment process. A growing number of HR departments and recruiters see this means of communicating with potential job candidates as a successful channel for acquiring and onboarding new talent.
Most people spend each day with their smartphone devices within easy reach. A recent TIME Mobility Poll finds 84 percent of respondents couldn't go a single day without their mobile device. It's no surprise that texting has become the preferred communication medium of choice for a large portion of the population. As people are always on the go, texting offers a more immediate means of getting a response than a phone call. In fact, the International Smartphone Mobility Report shows Americans spend about 26 minutes a day texting, compared to only six minutes a day on voice calls.
Texting as a Recruiting Tool
...read the full story at recruitingtrends.
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