Beyond's VP of Talent Solutions, Joe Stubblebine wrote this insightful article for Strategic HR Review on what's in store for the recruitment industry as more and more talent acquisition tools become automated.
[Excerpted from Strategic HR Review]
Companies spend an estimated $7 billion a year globally in recruitment advertising. It is a huge business, and employers have lots of options when it comes to spending money to attract talent.
Since June 1836, when the French newspaper La Presse began offering paid advertisements, human resources professionals have had the difficult task of making job advertisement purchasing decisions in a vacuum. When print advertising was in full swing, companies would spend tens of thousands of dollars on full-color print advertisements, encouraging prospective employees to mail in a resume for consideration. No metrics, no tracking – advertisements were purchased based on gut instinct.
We all know Amazon for their staggering array of merchandise and impressive ability to deliver urgent – and not-so-urgent – purchases to your door with lightning-quick efficiency. Now, most of us also know them as a slightly scary place to work, if you believe the recent revelations in The New York Times about the highly competitive, incredibly demanding work environment fostered at their Seattle, WA headquarters.
The piece portrays Amazon as a place where long hours are the norm, total commitment is expected, and conflict among colleagues is encouraged if it helps bring out the best ideas. But, there are also stories of brutal performance reviews, unfeeling management practices, and grown men crying at their desks.
Of course, the accuracy of these accounts has been questioned, with Amazon CEO, Jeff Bezos, staunchly defending the company and culture he has built.
But the story is out there, and it’s hard to imagine that it won’t at least give prospective applicants pause when they’re considering an opportunity with Amazon. With HR pros already reporting that it’s harder to find quality hires than it was six months ago, did it just get more difficult to be a recruiter for Amazon?
74% of HR Professionals Are Liars: They Claim That They Don’t Research Candidates On Facebook, Twitter, or LinkedIn
I have a friend who is the associate director of a summer camp and each year she and her colleagues need to hire about 150 employees from cooks to counselors to tennis instructors. She and I met for lunch and she voiced her frustration about the not so smart things job seekers do.
“What is wrong with people? Why would I hire you to work with children when your Facebook profile picture is you holding a bottle of Jack Daniels in one hand and Bacardi in the other?” she said.
She does make an excellent point; this person isn’t applying to work at a bar or on Madison Avenue in the ‘60s, so they should probably lose the booze in their photo. One would think that this is a very OBVIOUS thing to do when conducting a job search and I know that this topic has been covered before on both the hiring and job seeking side of the industry, but clearly this message isn’t resonating.
The Career Network introduces an algorithm that learns from the user and offers more relevant job openings based on engagement
Beyond, The Career Network, today announced the launch of a new technology designed to match job seekers to available positions using an algorithm that learns from user habits. Appropriately called “SmartMatch,” this behavioral technology evolves as a person engages with Beyond, learning from their activity and scanning millions of job openings to find other similar positions.
When online recruiting came on the scene it was a revolutionary way to recruit candidates and now we’re evolving even further. From smartphones to tablets to smart watches to Google Glass—what devices are the most popular when job candidates search for jobs online? Check out the latest Infographic from Beyond.com
- Recluse in major need of a haircut.
- Aggressive gambler.
- Panics when it comes to deadlines.
- Will go to any length to succeed.
- Living a lie, but reaping the benefits.
- Game player and a cheat.
These don’t sound like the ideal employees, right?
That’s because you might not be looking at the whole picture. By looking past these qualities you’ll see that the first candidate actually has the ability to work autonomously. The second is a risk taker (which might be good). The third is a hard worker that strives to meet their goals. The fourth, always needs to be the best. The fifth climbed the corporate ladder without even trying. And the sixth is creative.
When you're looking for job candidates, it is sometimes hard to see everything that each candidate brings to the table. However Beyond.com’s Career Portfolio makes it a little easier. Check out the career portfolios for six fairy tale characters (and guess who matches witch which description above) that could have possibly had flourishing careers in the real world—if they actually existed.
Read the article published on Business Insider.
Software provides an easy way for companies to create their own talent community and build a lasting relationship with professionals
Beyond.com, The Career Network focused on helping people grow and succeed professionally, today announced that the United States Patent and Trademark Office has issued US Patent 8,543,515 recognizing the invention of a technology that allows for social recruiting, the process of sourcing or recruiting job candidates through the use of social platforms.
As the economy continues to recover and more employment options present themselves, recruiters and HR professionals are seeking methods of retaining promising candidates in hopes of staying connected with them over the long term. The patented social recruiting technology from Beyond.com provides an intuitive solution by enabling companies to build their own database of qualified people seeking employment opportunities, thereby creating a unique talent community that allows for increased engagement and the option of future hiring.
“This technology allows for a holistic account of all candidate interactions, thereby streamlining the recruitment process and the enhancement of corporate brands,” said Rich Milgram, CEO of Beyond.com. “While the practice of social recruiting is still fairly nascent in the industry, we see value in taking a leadership position to help companies navigate the social media landscape to connect with the right talent, and allow professionals to follow companies of interest—it’s mutually beneficial for both parties.”
Leading career network provides a new way for professionals to supplement their traditional resume with a dynamic infographic of their career history
Beyond.com, The Career Network focused on helping people grow and succeed professionally, today announced that they have launched an all-new Career Portfolio, a compelling, engaging and visually-informative snapshot of a person’s career that can supplement a traditional resume. This new tool, available for free to the over 30 million members of the Beyond.com community, maps career accomplishments into a timeline, allowing re cruiters and HR professionals to quickly scan for the most relevant information on the candidate.
OK, so it has finally happened. We’ve talked about it for years, we’ve argued about it in the bar and in the board room:
“Facebook will always be for my personal stuff and Linkedin is always for my professional stuff.”
Not so fast.
With Facebook's new Graph Search, your personal life and your professional life have just collided. In a VERY big way.
Released in Beta in January, 2013, Graph Search is Facebook’s new people search tool. The name isn't very sexy, but what it can do for recruiters, marketers, and those of you looking to troll Facebook to find a date is actually pretty powerful. Almost scary.
With so many short snippets of information thrown at us from every direction online with Facebook statuses, Tweets, and YouTube clips most people are becoming intolerant of reading text (which is why I’ll keep this short). As we change the way in which we choose to digest information online, the recruitment industry is also changing as the recruitment video is taking off (and helping to increase the number of online job views and applies).
We at Beyond.com also offer this dynamic feature to hiring managers, and Jennifer King, HR Analyst at Software Advice, recently wrote a blog post that does a great job explaining how to create and promote an effective recruitment video. Read Jennifer's blog post here.