HR Technology isn’t a luxury, but companies often think it is. Small companies, especially, may be tempted to forego the expense of using a third-party system to handle recruiting and HR functions and do it themselves. But as HR tech continues to evolve, more small businesses are adopting it. This year, 60% of small businesses plan to invest in HR technology — a rate 7% higher than large businesses.
Beyond's VP of Talent Solutions, Joe Stubblebine wrote this insightful article for Strategic HR Review on what's in store for the recruitment industry as more and more talent acquisition tools become automated.
[Excerpted from Strategic HR Review]
Companies spend an estimated $7 billion a year globally in recruitment advertising. It is a huge business, and employers have lots of options when it comes to spending money to attract talent.
Since June 1836, when the French newspaper La Presse began offering paid advertisements, human resources professionals have had the difficult task of making job advertisement purchasing decisions in a vacuum. When print advertising was in full swing, companies would spend tens of thousands of dollars on full-color print advertisements, encouraging prospective employees to mail in a resume for consideration. No metrics, no tracking – advertisements were purchased based on gut instinct.
We often hear from job seekers that they are constantly getting conflicting job search advice and given that there are tons of resources out there, we’re not surprised. One of the most common complaints we hear is, “How am I supposed to know what employers want?” And we have to hand it to ‘em, it’s an excellent question.
With the ever-changing landscape of recruitment, emerging industries (start-ups), the stressed importance of corporate culture, and work-life-balance, we decided to let candidates hear it directly from the HR Pros themselves--What REALLY Matters to Employers?
We asked everything from what makes you dismiss a resume, if a candidate’s style helps or hurts their chances of landing the job, and if their caliber of education matters. Here’s what they had to say, let us know if you agree.
Probably not, according to our recent survey of HR pros. When asked what they would do if they interviewed a candidate and got a great feeling about them, only 23% said they would jump at the opportunity to hire them. The rest would continue to go through the hiring process to ensure that they are in fact the best candidate.
It’s an understandable decision, especially given that the costs of making a bad hire can be high, in terms of both time and dollars.
But at what point do you put decisiveness ahead of procedure and trust your ability to recognize the right candidate when you see them?
If you've had exposure to current events over the past few months, it's no shock that equality is a major topic of conversation. I recently read an article by @KatrinaKibben which raised some interesting and insightful points about how the decision of the Supreme Court to legalize same-sex marriages will impact HR departments across the nation.
It is events and articles such as these that transform the way companies hire – and, ultimately determine if candidates do or do not apply to those companies.
That being said, more and more companies are focused on developing a diversity hiring initiative as a tool to encourage candidates to apply. But that's not all there is to it. Nationally, we're seeing an increase in racial diversity among high school graduates, indicating that the 2025 public high school class will likely be only 51% Caucasian. Most of these graduates will undoubtedly be heading into the workforce shortly thereafter.
Which begs the question, what really makes someone a 'diversity hire'?
While the stock market has been on a roller-coaster ride this year, the employment market has maintained a healthy trajectory. On average, 246,000 jobs are being created each month. While there’s a surge in hiring, recruiters aren’t any less discriminating than they’ve been in the past. As a matter of fact, a recent survey by Beyond shows that HR pros are just as thorough as ever when it comes to which candidates they hire.
We live in an age where digital relationships flourish perhaps more frequently than those IRL. (That's code for "in real life" for those of you who may not be fluent in text speak.) Coming from the generation that bridges social media and the desire to communicate face-to-face, I find it hard to believe that more companies don't try harder to relate to their candidates online. Sure, you use a job board and you post job listings on Facebook and Twitter, but are you really connecting to your future employees? Are you even trying?
It's crucial to ensure you extend your candidate experience beyond your career site. While I was at B2B LeadsCon last week, a key take-away from the session on using video as part of your content strategy, is that it has to be relatable. What makes a video relatable? You do. The people you are proud enough to say you employ. The people you may even call "family".
With that in mind, I set out to find some examples of corporate recruitment videos that give candidates a true sense of who they will be working for and with. The videos I selected highlight company values and the type of drive you need to be successful at each organization.
We all know Amazon for their staggering array of merchandise and impressive ability to deliver urgent – and not-so-urgent – purchases to your door with lightning-quick efficiency. Now, most of us also know them as a slightly scary place to work, if you believe the recent revelations in The New York Times about the highly competitive, incredibly demanding work environment fostered at their Seattle, WA headquarters.
The piece portrays Amazon as a place where long hours are the norm, total commitment is expected, and conflict among colleagues is encouraged if it helps bring out the best ideas. But, there are also stories of brutal performance reviews, unfeeling management practices, and grown men crying at their desks.
Of course, the accuracy of these accounts has been questioned, with Amazon CEO, Jeff Bezos, staunchly defending the company and culture he has built.
But the story is out there, and it’s hard to imagine that it won’t at least give prospective applicants pause when they’re considering an opportunity with Amazon. With HR pros already reporting that it’s harder to find quality hires than it was six months ago, did it just get more difficult to be a recruiter for Amazon?
In a recent survey of HR professionals conducted by us (Beyond), we learned that HR Pros said that it is harder to find qualified candidates today than it was six months ago.
Tweet This: HR Pros said that it is harder to find qualified candidates today than it was 6 months ago.
Is it harder to find candidates because we’re slowly accepting that it’s now a candidates’ market? Or is it that we’re too darn picky? Are we disqualifying great candidates too early in the hiring process for forgivable mistakes? I know...I have a lot of questions.
According to our survey, the number one reason a recruiter disqualifies a candidate for a job is for a spelling error on their resume and the second most popular reason is a grammatical one.
When employers had their pick of the litter of candidates any little reason to disqualify someone was needed to narrow the pool, but with hiring becoming more challenging, is a grammatical error on the resume of a software engineer really such a crime?
According to HR Pros it is—along with these four other offenses. Let us know if you agree.
74% of HR Professionals Are Liars: They Claim That They Don’t Research Candidates On Facebook, Twitter, or LinkedIn
I have a friend who is the associate director of a summer camp and each year she and her colleagues need to hire about 150 employees from cooks to counselors to tennis instructors. She and I met for lunch and she voiced her frustration about the not so smart things job seekers do.
“What is wrong with people? Why would I hire you to work with children when your Facebook profile picture is you holding a bottle of Jack Daniels in one hand and Bacardi in the other?” she said.
She does make an excellent point; this person isn’t applying to work at a bar or on Madison Avenue in the ‘60s, so they should probably lose the booze in their photo. One would think that this is a very OBVIOUS thing to do when conducting a job search and I know that this topic has been covered before on both the hiring and job seeking side of the industry, but clearly this message isn’t resonating.