We often hear from job seekers who are frustrated with traditional job search tactics and feel the need to take the road less traveled to stand out. We’ve heard about a lot of interesting gimmicks, like the girl who wanted to work at Airbnb so she built a webpage to highlight her resume to mimic an Airbnb posting, or someone else who created wrappers for chocolate bars with her resume in place of the nutrition label, or Daniel Seibert who just this week put up a billboard to advertise that he is looking for a career.
Recruitment Best Practices
Bad news. It seems to be everywhere these days. At home and abroad, there are no shortage of scary, horrifying, discouraging stories.
With all this negativity swirling around, it’s easy to get distracted and have trouble focusing on everyday things – like your job. Even if you’re the most passionate recruiter around, hiring the right person might seem sort of inconsequential compared with the big, bad problems facing the world.
However, that couldn’t be further from the truth. As the saying goes, if you want things to change, you have to start in your own backyard.
So here are 3 ways to focus on recruiting in a world gone mad, and maybe even make a difference in the process.
While their fellow Millennials have been in the workforce for some time, younger Millennials are just graduating college and beginning their careers right now. So, what are they looking for in a job? It’s easy if you just put yourself in their shoes.
How many times did you check your phone this morning before you ever sat down at a computer? If you’re like most Americans, the answer is at least once (but probably more). According to a recent Deloitte study, 78% of mobile users check our phones within one hour of waking up, with most saying they look at their phones within five minutes. And what are we most likely to check first? Our text messages.
Even more so than email or social media, text messaging is a form of communication that’s not likely to be missed. So, it’s no surprise that text recruitment is becoming a thing.
Recently a friend was venting to me about his coworker, who had spent the better part of the day complaining about missing her morning Zumba class for a company-wide meeting. By the way, this Zumba class is held – wait for it… in the company’s free, on-site gym.
Now, let’s play a little game.
It’s against all kinds of HR policies to ask this, but we’ll keep it between us. How old is the person you were just picturing as I described her behavior?
Want to get more responses to your job ads? You can advertise in more places. If you are paying based on performance you can raise your bid. But, there is one thing you can do that doesn't cost anything and might have a HUGE impact. Write a compelling introduction in your job description. In fact, just focus on making the very first sentence as compelling as possible.
When someone searches for your job on many career sites, they will see the job title, the company name, the location, and the first sentence of your job description. For the name, you need to use the commonly accepted professional title, or else they won't find the job at all. And company name and location are straightforward. But the first sentence of the job description--that is the wasted opportunity.
Remember, this is a job advertisement. Advertising is supposed to be fun and creative! Imagine advertising your job on morning drive time radio.
This is Howard Stern, here to tell you about a new Project Manager Job at XYZ Construction. Applicants are asked to submit a resume along with a cover letter that outlines their qualifications and compensation requirements. To apply, visit their website at. . .
Or, how about this scintillating read:
Don Imus here to talk about Yellow Hat Contractors. They've got a new position for a project manager who is responsible and fully accountable for the full project life-cycle manager of projects from initiation to closure. Learn more by. . .
Future Workplace, a research firm dedicated to rethinking and re-imagining the workplace, and Beyond, The Career Network, recently announced results of a national survey that found a disconnect between employers and job seekers. The “Active Job Seeker Dilemma” survey includes a national sample of 4,347 job seekers, as well as 129 human resource (HR) professionals. According to 71% of HR professionals surveyed, employee referrals are the best resource for finding candidates, yet only 7% of job seekers surveyed view referrals as their top resource for finding a job. In today’s employment landscape, job seekers who are “passive” with a wide network of referrals have the advantage over job seekers who are “active.”
When it comes to the job search, “passive job seekers,” or those who are employed but open to new opportunities, have a better chance of being hired over “active job seekers,” or those who are unemployed and searching for work. Employers value “passive job seekers” and according to the survey, 80% of HR professionals believe “passive job seekers” become the most effective employees. HR professionals also say the benefits of hiring a “passive job seeker” over an “active” one include: they have more experience (44%), they possess valuable skills (44%) and they take their careers seriously (42%). However, many job seekers are unaware of this advantage. When asked about who has a better edge in the job market, less than half (47%) of job seekers said “passive job seekers”.
In addition to the “active job seeker” disconnect, the survey also revealed the sentiment of HR professionals and job seekers in various areas.
Drafting top talent for your organization isn’t easy. The road to recruitment success is littered with failed strategies and ineffective tools. At Beyond, helping companies find and hire better people is all we do, so we spend a lot of time focused on what works and how we can use it to assist you in scoring the right candidates.
Whether your bracket is busted like ours (thanks a lot, Michigan State!) or you’ve still got your eyes on the prize, check out this March Madness inspired take on The Road to Recruitment Success.
Beyond is The Career Network that helps growing companies turn focused professionals into killer new hires. Come connect with over 50 million members using our powerful platform for recruitment marketing and easy, effective subscription plans. Learn more about hiring with Beyond.
Chief Human Resources Officers and Global Heads of Recruitment are shifting their local recruiting budgets to focus on attracting international talent. Although global recruitment programs are a means to save time, money and administrative costs, they can create unique challenges. There is no “one size fits all” job marketing tactic, and often recruiting beyond borders fails to perform optimally when programs are consolidated.
Thanks to technology, the ability to work with people ANYWHERE in the world is now truly a reality. So, if a company in the United States wants to hire people who live in Sweden, Japan, and New Zealand for example, it is now easier than ever before to connect with those candidates and hire them.