Recruitment Best Practices

Job Ads: Make Your First Sentence Count

JobAd_meme_400x400Want to get more responses to your job ads? You can advertise in more places. If you are paying based on performance you can raise your bid. But, there is one thing you can do that doesn't cost anything and might have a HUGE impact. Write a compelling introduction in your job description. In fact, just focus on making the very first sentence as compelling as possible.

When someone searches for your job on many career sites, they will see the job title, the company name, the location, and the first sentence of your job description. For the name, you need to use the commonly accepted professional title, or else they won't find the job at all. And company name and location are straightforward. But the first sentence of the job description--that is the wasted opportunity.

Remember, this is a job advertisement. Advertising is supposed to be fun and creative! Imagine advertising your job on morning drive time radio.

This is Howard Stern, here to tell you about a new Project Manager Job at XYZ Construction. Applicants are asked to submit a resume along with a cover letter that outlines their qualifications and compensation requirements. To apply, visit their website at. . .

Or, how about this scintillating read:

Don Imus here to talk about Yellow Hat Contractors. They've got a new position for a project manager who is responsible and fully accountable for the full project life-cycle manager of projects from initiation to closure. Learn more by. . .

Continue reading "Job Ads: Make Your First Sentence Count" »


National Survey Finds Disconnect Between Employers and Job Seekers

IStock_000001391212_Full
Future Workplace
, a research firm dedicated to rethinking and re-imagining the workplace, and Beyond, The Career Network, recently announced results of a national survey that found a disconnect between employers and job seekers. The “Active Job Seeker Dilemma” survey includes a national sample of 4,347 job seekers, as well as 129 human resource (HR) professionals. According to 71% of HR professionals surveyed, employee referrals are the best resource for finding candidates, yet only 7% of job seekers surveyed view referrals as their top resource for finding a job. In today’s employment landscape, job seekers who are “passive” with a wide network of referrals have the advantage over job seekers who are “active.”

When it comes to the job search, “passive job seekers,” or those who are employed but open to new opportunities, have a better chance of being hired over “active job seekers,” or those who are unemployed and searching for work. Employers value “passive job seekers” and according to the survey, 80% of HR professionals believe “passive job seekers” become the most effective employees. HR professionals also say the benefits of hiring a “passive job seeker” over an “active” one include: they have more experience (44%), they possess valuable skills (44%) and they take their careers seriously (42%). However, many job seekers are unaware of this advantage. When asked about who has a better edge in the job market, less than half (47%) of job seekers said “passive job seekers”.

In addition to the “active job seeker” disconnect, the survey also revealed the sentiment of HR professionals and job seekers in various areas.

Continue reading "National Survey Finds Disconnect Between Employers and Job Seekers" »


There’s a Method to our Madness

Drafting top talent for your organization isn’t easy. The road to recruitment success is littered with failed strategies and ineffective tools. At Beyond, helping companies find and hire better people is all we do, so we spend a lot of time focused on what works and how we can use it to assist you in scoring the right candidates.

Whether your bracket is busted like ours (thanks a lot, Michigan State!) or you’ve still got your eyes on the prize, check out this March Madness inspired take on The Road to Recruitment Success.

RecruitmentSuccessBracket

Beyond is The Career Network that helps growing companies turn focused professionals into killer new hires. Come connect with over 50 million members using our powerful platform for recruitment marketing and easy, effective subscription plans. Learn more about hiring with Beyond.


Beyond Hosts Webinar on How to Effectively Recruit Talent Globally

Sign up for the Global Recruitment Webinar!
Chief Human Resources Officers and Global Heads of Recruitment are shifting their local recruiting budgets to focus on attracting international talent. Although global recruitment programs are a means to save time, money and administrative costs, they can create unique challenges. There is no “one size fits all” job marketing tactic, and often recruiting beyond borders fails to perform optimally when programs are consolidated.

Continue reading "Beyond Hosts Webinar on How to Effectively Recruit Talent Globally" »


A Quick Guide for International Employer Branding

Thanks to technology, the ability to work with people ANYWHERE in the world is now truly a reality. So, if a company in the United States wants to hire people who live in Sweden, Japan, and New Zealand for example, it is now easier than ever before to connect with those candidates and hire them.

Continue reading "A Quick Guide for International Employer Branding " »


Recruiters Turn to Text Campaigns to Acquire Talent

IStock_000072108621_Double
[Excerpted from recruitingtrends]

As a recruiter, you've tried the job boards and you've purchased some email campaigns, but you're still not getting the volume of response you need to fill those open jobs. Now might be the time to consider adding text messaging as a new platform to complement your existing arsenal of recruitment-advertising channels.

Text messaging is rapidly becoming an integral part of the recruitment process. A growing number of HR departments and recruiters see this means of communicating with potential job candidates as a successful channel for acquiring and onboarding new talent.

Most people spend each day with their smartphone devices within easy reach. A recent TIME Mobility Poll finds 84 percent of respondents couldn't go a single day without their mobile device. It's no surprise that texting has become the preferred communication medium of choice for a large portion of the population. As people are always on the go, texting offers a more immediate means of getting a response than a phone call. In fact, the International Smartphone Mobility Report shows Americans spend about 26 minutes a day texting, compared to only six minutes a day on voice calls.

Texting as a Recruiting Tool

...read the full story at recruitingtrends.


Beyond is The Career Network that helps growing companies turn focused professionals into killer new hires. Come connect with over 50 million members using our powerful platform for recruitment marketing and easy, effective subscription plans. Learn more about hiring with Beyond.


Want to Hire Achievers? Avoid this Personality Type

We have now entered the time of year when most NFL teams’ seasons have ended and coaches are getting fired and hired. I couldn’t help but think, about how public this job search process is for them. True, it’s on a level that most of us will never encounter as these people’s successes and failures are analyzed to death week after week on ESPN, but it got me thinking—in the real world, if you knew someone’s failures at work so intimately, would you want him on your team, let alone running it?

With that being said maybe it’s time we embrace the failures of job candidates and give them the benefit of the doubt that maybe their last opportunity was actually a learning experience.

Show me a person who has never made a mistake, and I’ll show you a person who has never achieved much
Plus, do you really want to hire someone that’s perfect? When a candidate tells you their biggest weakness is that they’re a perfectionist, do you even buy that line anymore? Here are 5 reasons why hiring a perfectionist is not actually a great move.

Continue reading "Want to Hire Achievers? Avoid this Personality Type" »


Your Recruitment Program: Workers Around the World Could Make All the Difference

We often talk to recruiters and ask them in which industries they’re having challenges hiring and what it comes down to is they have challenges because they’re limiting their hires to just the United States. And sometimes going outside of the US could be the answer.

We understand that hiring workers around the world sounds overwhelming, but hiring workers around the world might make all the difference for your recruitment program. And recruiters in the United States are not alone; we recently asked the top job boards across the globe to tell us what their biggest hiring challenges are. This [INFOGRAPHIC] is a look at global hiring trends from around the world.

Continue reading "Your Recruitment Program: Workers Around the World Could Make All the Difference " »


How to Measure the Effectiveness of Your Recruiting Team

Recruiting-team

Between the new applicant tracking system you’ve purchased to augment the best facets of your recruitment department and the sourcing platform that has brought you some of the best talent you’ve seen in years, you can’t help but think there’s still something missing. Can you think of what that might be? You guessed it, your recruiters. The team consists of some pretty talented individuals, skilled in the art of human interaction, but at the end of the day the numbers still just don’t match up. Luckily, there’s a tool - wait, scratch that, there’s a measurable solution - for that.

Continue reading "How to Measure the Effectiveness of Your Recruiting Team" »


Creating Job Advertisements That Attract a Multi-Generational Workforce

Multigenerational-workforce
THE INTERN Movie Trailer © 2015 - Warner Bros

The most common conflict we see between the current generations in the workforce is actually one that isn’t new: the older generation thinks the younger generation isn’t fit to work. While it’s comforting to know that someday Millennials will look down on the Gen-Zers (or whatever nickname they’ll have) the way Baby Boomers look down on Millennials now, it also means that the working generations have more in common than we give them credit for. This is good news, since it makes writing your job postings that much simpler. All you have to do is keep these few things in mind.

Continue reading "Creating Job Advertisements That Attract a Multi-Generational Workforce" »