Recruitment Best Practices

Candidate Career Journeys - Michele Gonzalez

Army veteran. West Point grad. Ironman. Marathon runner. When a candidate like this comes across your desk, you can’t help but be impressed.

But what if the same candidate also has a 5-year career gap from her time as a stay-at-home mom? One year ago, Michele Gonzalez, of the popular blog NYC Running Mama, was exactly this candidate. And it wasn't as easy as you might think for her to find her new career niche. Now she’s back to work full-time, running full steam ahead with her career.

In the final installment of our Career Journeys series on The Confident Career, Michele shares the challenges of returning to work after multi-year hiatus and finding a way to transfer her military skills to a civilian career. (By the way, wouldn’t you hate to have been one of the companies who passed on a candidate like this?)

Read about Michele’s career journey through the military, marathons, motherhood and more.

Your Secret Weapon for Starting a Conversation with In-Demand Candidates


More than 70% of people use mobile devices to search for jobs. And while smartphone use can be a touchy issue with
some potential downsides, there’s no denying the value that this wave of technology has brought into our lives for connecting us with friends, family and the workplace. We’re going to explore the extent to which mobile technology has become embedded in our working and personal endeavors and what that means for organizations seeking new talent. The reality is, today’s top-tier recruiters are leveraging mobile, and especially text-based solutions, to reach the right candidates faster than the competition. So, let’s take a look at why that matters and how it can get you in front of the right candidates at the right time.

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The Only Mobile Recruiting Resource Pack You'll Ever Need

Reaching candidates on mobile isn't easy, but it can be. Download our editable resource pack to get step-by-step instructions and templates to grab mobile job seekers' attention, create a better candidate experience and measure mobile success!
The Mobile Recruiting Resource Pack helps you create:
  • Attention grabbing mobile job ads that increase applicants
  • Text messages even the most passive candidates can't ignore
  • Google Analytics reports to measure the success of your mobile campaigns



Career Journeys – Lance Baird

Today we’re continuing our look at professionals who – either by choice or by chance – have taken unconventional paths to career success.

We’ve all seen those resumes, the ones that have more plot twists than a New York Times bestseller. And while it's tempting to pass them over in favor of a more predictable option, there’s something to be said for a candidate with the confidence to take the road less traveled.

That’s just the kind of person we’re featuring in our latest profile. Lance Baird is an MBA grad and marketing professional turned principal in his own company whose career has consisted of some major leaps of faith.

Read about Lance’s career journey.

Will Texting Help You Hire or Get You Fired?



“Sorry, it’s just not going to work out. Good luck with your life.”

Breaking up via text isn’t anything new, but it still makes us cringe at a personal level because it feels incredibly impersonal. It’s almost paradoxical, because the texting medium itself represents a connection we have with people we know and trust.

Text messaging has become a powerful piece of communication in our everyday lives. While we all know that person that has steadily refused to participate in the SMS frenzy, research shows that it’s grown to be a core part of how we interact with others. Other than making a call or taking a photo, sending text messages is at the top of the list in terms of how people use their mobile devices.

This is especially pertinent for recruiters who are on the front lines of communication for their organizations. It’s innately personal and incredibly direct--how else can you cut straight through the noise and get a person’s attention right away? Plus, it’s becoming an increasingly acceptable communication tool for work. It makes sense that recruiters will want to leverage this ubiquitous form of communication for reaching and engaging with candidates.

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13 Uncommon Recruitment Metrics You Can't Afford to Ignore (SlideShare)

Have you struggled to find what’s really holding your recruitment efforts back? Knowing there’s an inefficiency is one thing, but feeling completely alone in fixing it is another. These metrics are used by recruiters who know what they’re doing and you can use them in your recruitment processes today!

That’s why we’re here to help! We’ve located the most important recruitment metrics you may not have considered yet. Maximize your recruitment efficiency with these power metrics and learn where and how to calculate them with our SlideShare and bonus content! 



3 Plays Every Recruiter Needs for Competitive Hiring

We’re coming upon the time of the year where the air is getting a bit crisper, leaves are changing colors and everyone’s scheduling their fantasy football drafts. If you know recruiting, you know the hiring landscape is competitive, both on the football field and in employment.


Like fantasy football, no matter what number pick you land, there will always be a missed opportunity once the season ends. Thankfully, in the land of talent acquisition, it doesn’t have to be a wait and see situation. With the right competitive hiring approach, you’ll be getting your first draft pick, every time. You don’t need a huge recruitment budget, you just need a winning recruitment strategy.

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