New Recruitment Tools
We at Beyond recently surveyed more than 11,000 job seekers (both active and passive) to understand how they are searching for jobs and not surprisingly, mobile devices are playing a big part. So as a recruiter, what do you need to know? Check out the full [INFOGRAPHIC] here.
More than 70% of people use mobile devices to search for jobs. And while smartphone use can be a touchy issue with some potential downsides, there’s no denying the value that this wave of technology has brought into our lives for connecting us with friends, family and the workplace. We’re going to explore the extent to which mobile technology has become embedded in our working and personal endeavors and what that means for organizations seeking new talent. The reality is, today’s top-tier recruiters are leveraging mobile, and especially text-based solutions, to reach the right candidates faster than the competition. So, let’s take a look at why that matters and how it can get you in front of the right candidates at the right time.
The Mobile Recruiting Resource Pack helps you create:
- Attention grabbing mobile job ads that increase applicants
- Text messages even the most passive candidates can't ignore
- Google Analytics reports to measure the success of your mobile campaigns
“Sorry, it’s just not going to work out. Good luck with your life.”
Breaking up via text isn’t anything new, but it still makes us cringe at a personal level because it feels incredibly impersonal. It’s almost paradoxical, because the texting medium itself represents a connection we have with people we know and trust.
Text messaging has become a powerful piece of communication in our everyday lives. While we all know that person that has steadily refused to participate in the SMS frenzy, research shows that it’s grown to be a core part of how we interact with others. Other than making a call or taking a photo, sending text messages is at the top of the list in terms of how people use their mobile devices.
This is especially pertinent for recruiters who are on the front lines of communication for their organizations. It’s innately personal and incredibly direct--how else can you cut straight through the noise and get a person’s attention right away? Plus, it’s becoming an increasingly acceptable communication tool for work. It makes sense that recruiters will want to leverage this ubiquitous form of communication for reaching and engaging with candidates.
If you’re looking to make a change in the way your company operates, maybe you need to change your hiring process. Seek out the job seekers that are doing creative things to get noticed. Their fresh ideas likely don’t end once they accept your job offer. They’ll bring innovative, out of the box ideas to the job, so go ahead and respond to that girl who sent over a box of candy bars wrapped in her resume, or call the guy who announced that he’s searching for a job on a billboard. Take the risk and soak in the reward.
As a recruiter we know you spend countless hours sitting in front of a screen with what seems like a thousand tabs up, scouring the internet for the perfect candidate. But sometimes, you need to do something different. And who knows it could pay off big.
We often hear from job seekers who are frustrated with traditional job search tactics and feel the need to take the road less traveled to stand out. We’ve heard about a lot of interesting gimmicks, like the girl who wanted to work at Airbnb so she built a webpage to highlight her resume to mimic an Airbnb posting, or someone else who created wrappers for chocolate bars with her resume in place of the nutrition label, or Daniel Seibert who just this week put up a billboard to advertise that he is looking for a career.
So we just got back from the SHRM Annual Conference in Washington, DC and we just want to say, “Thank you!” to everyone that stopped by the Beyond booth. We had a great time in our nation’s capital and can’t wait to see everyone next year in New Orleans.
Until then, let’s recap! Here were the highlights of the show for us.
How many times did you check your phone this morning before you ever sat down at a computer? If you’re like most Americans, the answer is at least once (but probably more). According to a recent Deloitte study, 78% of mobile users check our phones within one hour of waking up, with most saying they look at their phones within five minutes. And what are we most likely to check first? Our text messages.
Even more so than email or social media, text messaging is a form of communication that’s not likely to be missed. So, it’s no surprise that text recruitment is becoming a thing.
So…you’re in the market for a new job and so is your best friend and so is his co-worker. You all work in the same field in different capacities and you want to work together. But, don’t think it will ever happen unless you start your own firm…that is until now.