New Recruitment Tools

Indebted to You? Student Loan Benefit Could Be Key Retention Tool

IStock_000067236363_Double[Excerpted from Workforce]

With crippling student loan debt the norm these days, a survey finds employees are attracted to companies that offer repayment benefits.

Every day parents and students alike research the cost of a college education — and sticker shock sets in. Even worse than knowing the cost of college is actually paying the bills after graduation.

That’s why some employers are now looking to attract talent by setting their sights on something that pains many young people in the workforce: crippling levels of student loan debt.

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Beyond Hosts Webinar on How to Effectively Recruit Talent Globally

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Chief Human Resources Officers and Global Heads of Recruitment are shifting their local recruiting budgets to focus on attracting international talent. Although global recruitment programs are a means to save time, money and administrative costs, they can create unique challenges. There is no “one size fits all” job marketing tactic, and often recruiting beyond borders fails to perform optimally when programs are consolidated.

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Recruiters Turn to Text Campaigns to Acquire Talent

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[Excerpted from recruitingtrends]

As a recruiter, you've tried the job boards and you've purchased some email campaigns, but you're still not getting the volume of response you need to fill those open jobs. Now might be the time to consider adding text messaging as a new platform to complement your existing arsenal of recruitment-advertising channels.

Text messaging is rapidly becoming an integral part of the recruitment process. A growing number of HR departments and recruiters see this means of communicating with potential job candidates as a successful channel for acquiring and onboarding new talent.

Most people spend each day with their smartphone devices within easy reach. A recent TIME Mobility Poll finds 84 percent of respondents couldn't go a single day without their mobile device. It's no surprise that texting has become the preferred communication medium of choice for a large portion of the population. As people are always on the go, texting offers a more immediate means of getting a response than a phone call. In fact, the International Smartphone Mobility Report shows Americans spend about 26 minutes a day texting, compared to only six minutes a day on voice calls.

Texting as a Recruiting Tool

...read the full story at recruitingtrends.


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Recruiters: The Machines Are Coming

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Beyond's VP of Talent Solutions, Joe Stubblebine wrote this insightful article for Strategic HR Review on what's in store for the recruitment industry as more and more talent acquisition tools become automated.

[Excerpted from Strategic HR Review]

Companies spend an estimated $7 billion a year globally in recruitment advertising. It is a huge business, and employers have lots of options when it comes to spending money to attract talent.

Since June 1836, when the French newspaper La Presse began offering paid advertisements, human resources professionals have had the difficult task of making job advertisement purchasing decisions in a vacuum. When print advertising was in full swing, companies would spend tens of thousands of dollars on full-color print advertisements, encouraging prospective employees to mail in a resume for consideration. No metrics, no tracking – advertisements were purchased based on gut instinct.

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4 Companies Doing a Great Job of Promoting their Awesome Culture

Office-Ping-PongWe live in an age where digital relationships flourish perhaps more frequently than those IRL. (That's code for "in real life" for those of you who may not be fluent in text speak.) Coming from the generation that bridges social media and the desire to communicate face-to-face, I find it hard to believe that more companies don't try harder to relate to their candidates online. Sure, you use a job board and you post job listings on Facebook and Twitter, but are you really connecting to your future employees? Are you even trying?

It's crucial to ensure you extend your candidate experience beyond your career site. While I was at B2B LeadsCon last week, a key take-away from the session on using video as part of your content strategy, is that it has to be relatable.  What makes a video relatable? You do. The people you are proud enough to say you employ. The people you may even call "family". 

With that in mind, I set out to find some examples of corporate recruitment videos that give candidates a true sense of who they will be working for and with. The videos I selected highlight company values and the type of drive you need to be successful at each organization.

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Stop Receiving Unqualified Resumes

Imitation-GameWith the Academy Awards approaching I’m trying to see as many nominated films as I can—so I recently saw “The Imitation Game”. If you’re not familiar with the (true) story, it takes place during WWII and it is the story of the incredibly smart team of people that worked to crack Nazi codes in England. Alan Turing (he is considered the creator of computer science) led this team of geniuses and he knew that recruiting these brilliant minds was going to be hard (a concept recruiters are sadly all too familiar with). But Turing’s recruitment method while unconventional was actually quite simple.

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I Filled a Job You Didn't Even Know You Had.

OK, so you’re a hiring manager, and you’ve just arrived at the office, grabbed your coffee and opened up your email inbox.  There--in boldfaced lettering--the subject line of my email screams “JOB PROPOSAL MEMO”.   And you’re thinking…great.  Another spam from some job seeker.  But you open it anyway.

And that’s how my story at Beyond.com began.

10 years and 2 weeks ago, a new position was created at Beyond.com, which was invented and filled by yours truly.  The primary tool used to accomplish this?  It wasn’t a resume or cover letter.  It was a Job Proposal Memo.

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I’m Not in the Mood: Measuring Employee Happiness

“Feelings….nothing more than feelings…” 

The song “Feelings”, written in 1974 and performed by many artists since that time, is running through my head as I pen this post. And now, with the addition of some new “human capital emotional monitoring tools” that have recently hit the market, perhaps HR professionals and business owners will soon be singing the same tune.

As the world continues to capitalize on the explosive use of mobile devices by building apps that Emooter make you look pretty or help you make your friends look fat, innovation in the HR space is no different. Two recent
tools to hit the scene, emooter.com and morale.me, are hoping to help HR professionals better gauge the mood of their employees.  A third, called happi.ly, is rumored to be coming out later this year. 

Basically, the way these tools work is pretty simple. As an HR administrator, just download the app or log in to the web site, set up the administrator account, and invite your employees to participate. Employees then can click a smiley face or frowny face, or use a slider bar and tell the app how their feeling about their job. Your employees can do this real time and as many times a day as they desire. This data is then aggregated from all of the participating employees across the company and can be used to get a real time pulse on how your employees are feeling. Think of it as an electronic mood ring for your employees. Clever.

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Who will win the war for Resume 2.0? Ten Visual Resume Tools Reviewed.

Before it was easy to build your own blog, before Facebook was hot, before the ability to tweet a Boring message to the world…getting your skills and qualifications in the hands of the right people was much different than it is today.

Not so long ago, job search meant sweating over an IBM typewriter—or in later years—a word processing program, driving to the local stationary store, picking up the parchment paper, and getting just the right stamp for the outside of the envelope. And, most of the time your envelope would be opened by a real person, who would experience your application from both a visual and tactile sense as they unfolded your resume and cover letter and perused the contents. Back in the day, these were just a few of the resume rituals that were quite commonplace.

Fast forward to now. At the push of the button, you can apply to almost any job, anywhere. A job seeker has access to more jobs, more companies, and more opportunities. And, of course, employers have their pick of more candidates, with more experience, from more places. Job seekers have more jobs at their fingertips, but are competing against far more people. Employers have more talent at their disposal, but struggle to identify the best talent amidst the sea of applications.

In the process the resume has been downgraded to mere words in binary format, competing for the attention of computer systems that are the gatekeepers to recruiters. The traditional resume still persists but, as renowned HR expert Peter Weddle recently said, it is about as “inspiring as a brick.” In fact, in a recent Beyond.com poll, over 57% of the HR professionals we polled said that an infographic or visual-style resume would help them more quickly evaluate candidates over a traditional resume. And, 79% of jobseekers said that they wish they had a better way to present themselves online. Resumes are primed for an upgrade.

In the age of social media, your personal brand is king. You are the marketing department for the product of "You." You are the sales person for yourself. And the cacophony of available self-publishing, self-branding, self-broadcasting tools is exhaustive and overwhelming. Every day, a new social network pops up or some new-fangled job search site promises to give you all the jobs, handle the apply for you, and make your job search quick, easy, and painless. And yet, most job seekers still must rely on a few pages of largely unformatted copy and bullets to get hired.

At present, that is the reality. A more evocative resume doesn’t play well with Applicant Tracking Systems (ATSs), and 93% of hiring managers are still going to ask for the traditional resume at some point during the hiring process.  But, recruiters and HR folks are already stepping outside of their systems to get a fuller picture by searching Google and looking people up on social media to find out who they really are. A growing number of companies are developing alternatives to the traditional resume. Over the next few years, these formats will continue to gain traction, become better integrated with ATS systems and other technology, and grow more widely used and accepted by job seekers and recruiters.

Here’s a look at 10 companies that are leading the charge in enabling professionals to craft a more visual resume and make a better online elevator pitch. I graded each tool based on eight important criteria to demonstrate their value (see addendum).

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