[Excerpted from recruitingtrends]
New tools and features may help mid-sized companies build a stronger talent pipeline.
Job boards are the second-most popular means of recruiting behind employee referrals, and many companies still find the best talent through this channel. However, as the talent base accessed through these platforms widens, it's sometimes difficult for a recruiter to find the right candidates. Mid-sized businesses spend as much as 30 percent of their recruitment budgets on job-search sites, so it's important that they see returns on their listings.
In order to maximize their investment, companies can take steps to make better use of these platforms. Talent-acquisition departments can perform an audit of their current vendors, look to platforms that segment their users into "communities" for a more targeted approach to selecting candidates, utilize mobile recruiting tools, and tell a strong brand story through their job listings and online advertisements.