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June 2012

Beyond.com Enhances Niche Model By Launching New Ways for Professionals to Manage Their Careers

More passive candidates with a longer lifetime value will improve the recruitment process for HR Professionals

Beyond.com, The Career Network focused on helping people grow and succeed professionally, has launched a series of tools for professionals to better manage their careers.  As the traditional job search model continues to evolve and incorporate online job postings, email marketing, social media and mobile components, Beyond.com offers a suite of resources to help professionals market themselves and connect with career information and opportunities.

By providing professionals with a place to manage their careers—not just search for a job—Beyond.com is attracting more focused candidates and making it easier for them to connect with relevant opportunities.  These career management tools will guide professionals throughout their career from start to finish—from the time that they start out as an entry-level employee, to an experienced professional, to a retiree.  

“In a recent survey of more than 1,700 professionals, we found that about 78% of people admitted that they should spend more time managing their careers,” said Rich Milgram, CEO of Beyond.com.  “Based on our findings we recognized that there was a void when it came to career management tools and we took it upon ourselves to fulfill this need.”

Beyond.com has made the following enhancements to their suite of career management tools:

  • Talent Communities: Grants instant access to the latest information on job opportunities, industry trends, salary information, companies that are hiring and other career content.  With communities serving more than 500 professions and specialties,, professionals can join any community that piques their interest.
  • Beyond.com Networking Facebook App Enables candidates to search for jobs on the Beyond.com Career Network and to learn where their friends work from within the Facebook platform.
  • Personal Home Page: Delivers a personalized stream of information from the communities the job seeker is following and the jobs they have indicated they are interested in—no searching required.  Rather than having to sift through job postings and career news, a member can log in to their account and quickly keep tabs on what is happening in their industry, including new jobs.

These career management tools provide greater value to the professional audience while attracting even more quality candidates.  Additionally, enhanced targeting will deliver the right jobs to the right people to improve the candidate pool and expedite the recruitment process.  More enhancements are planned for this year, including updates to Beyond.com's mobile applications, which currently account for 7 of the top 25 job apps in the iPhone App Store.

For more information and to follow your community pages, visit Beyond.com or stop by booth # 304 at SHRM.


Top Ten Things To See & Do in Atlanta at SHRM 2012

 

I can’t believe its June already and the Annual SHRM Conference is almost here!  It seems like just yesterday I was boarding the bus at my hotel to go to the conference center in Las Vegas.  This year, I’m especially excited to go to SHRM—besides a layover in the Hartsfield-Jackson Airport I’ve never been to the great city of Atlanta—so it should be fun.

Atlanta has been on my list of places to visit for some time, so when SHRM announced it would be coming here in 2012, I was very excited and now I cannot believe it is already here!  So for those of you who are equally as excited about spending some time in The A, here are ten things (in no particular order) you shouldn’t miss (besides eating some delicious southern cooking, seeing the inside of a session room and cruising the expo floor of course!).

  1. Take in a baseball game at Turner Field. This ballpark was originally built as Centennial Olympic Stadium as the center piece for the 1996 summer Olympics and after the games it was turned into the new home of The Braves. Unfortunately, The Braves are only home one night while SHRM is taking place in Atlanta—but that doesn’t mean you can’t catch the Tuesday night game against the Diamondbacks.

  2. Remember, in Atlanta it’s ALWAYS Coca-Cola. The likelihood of a server asking you, “Is Pepsi, okay?” upon ordering a Coke while at SHRM will be slim.  Visit the World of Coca-Cola and learn about the legendary secret formula of this tasty beverage first sold in pharmacies, taste more than 60 different products, watch Coke being made and bottled right before your eyes, and check out the influence that Coke has had as a pop culture icon.

    CocaCola Atlanta

  3. Go back in time and experience the Civil War, tour the birthplace of Gone With The Wind, get to know former President Carter, and visit the home of a young Dr. Martin Luther King, Jr.  Atlanta is steeped in history, so if you’re into that sort of thing (like I am) there’s plenty to see—I can’t wait!  First, there’s The Battle of Atlanta that played a crucial role during the Civil War; under command of General Sherman the Union army seized the city, which was important as they then also controlled the railroads and supplies needed by the Confederate Army. You can learn more about the Battle of Atlanta and the Civil War at The Atlanta Cyclorama and Civil War Museum located in Grant Park (right near the Atlanta Zoo).  And speaking of the Civil War, you can also visit the Margaret Mitchell House to see where the Pulitzer Prize winning author wrote Gone With The Wind.  Next on the list, if you’ve ever been to a presidential library then you already know that it is a treat and Atlanta is home to the Jimmy Carter Library and Museum.  Here you can check out (not literally) U.S. President Jimmy Carter's papers and other materials related to his administration and the Carter family's life. You can also see Carter's Nobel Peace Prize, a full-scale replica of the Oval Office and a copy of the Resolute Desk. Lastly is the birthplace of Dr. King.  Visitors can tour the house where he was born and lived in until age 12.  Tickets are on a first come first serve basis so plan accordingly. 

  4. Check out the world’s largest Aquarium—The Georgia Aquarium.  This facility is relatively new—it opened in 2005 and it houses some amazing species like the beluga whale, bottlenose dolphin, manta ray, and hammerhead shark.   Of the 120,000 sea creatures the most intriguing is the whale shark—the Georgia Aquarium is the only place outside of Asia to house them.  So if you need a break from the sessions (don’t tell your boss) go explore!

  5. Go for the gold at the Centennial Olympic Village. From July 19 to August 4, 1996 the world was focused on Atlanta, GA as the Centennial Olympics (that’s right the 100th Anniversary of the first summer Olympics held in Greece) were being held right there in Atlanta.  Need a break on Tuesday?  From noon to 1PM at the Southern Company Amphitheater enjoy a variety of live music performed by local artists.  Another fun thing is to check out the Park’s history—get an overview of what the park looked like before the park was built and learn about the park’s monuments and Olympic tributes.   Also, don’t miss the centerpiece of the park—The Fountains of Rings.  The fountain is not only one of the most recognized landmarks in Georgia but the fountain show—which plays four times a day—is completely free! 

    Olympic Rings Atlanta

  6. To ur the CNN World Headquarters.  The Cable News Network is located in downtown Atlanta and the working studios and newsrooms of CNN are the open to the public to tour.   Visitors can come on a timed-entry studio tour of the world’s first all-news network.  Start by taking a ride on the longest freestanding escalator and enter the world (literally) of the around-the-clock TV network.

  7. Do some shopping at historic Underground Atlanta.  A shopping and entertainment district in downtown Atlanta that was built over the city’s many viaductsUnderground Atlanta has had many ups and downs over the years, but it can still offer you shopping, history, and then some more shopping.  You can take a historic tour starting at the train depot (the oldest building in downtown Atlanta).  And if you need a new pair of comfortable shoes to walk the expo floor, you can probably find some here.

  8. Think Pandas are cool? Yeah we do too! Check out the Atlanta Zoo in Grant Park and say, “Hi!” to the Giant Pandas.  One of the oldest zoos in the United States, Zoo Atlanta houses more than 1,300 animals and if you don’t get the chance to go you see the pandas in person you can visit them online via the Panda Cam!

  9. Stop and smell the roses at the Atlanta Botanical Garden.  This 30-acre botanical garden in midtown Atlanta is beautiful getaway and regardless of the amount of time you have to spend, they’ll make sure your time is spent wisely with their Day Planners.  After all, we are at SHRM for business—but that doesn’t mean we can’t do something fun (even if it’s for an hour).

  10. Don’t pass up the opportunity to see Norah Jones at the famous Fox Theatre.  The Fox Theatre (sometimes known as the Fabulous Fox) is a former movie palace turned performing arts center in midtown Atlanta. This beautiful building will host Grammy award winning, singer-song writer Norah Jones on Saturday night and on Sunday night you can become a member of the Van Trapp Family Singers when they show the Sound of Music Sing-A-Long.

 


Easy Way To Increase Your Job Posting Views & Applies

With so many short snippets of information thrown at us from every direction online with Facebook statuses, Tweets, and YouTube clips most people are becoming intolerant of reading text (which is why I’ll keep this short).  As we change the way in which we choose to digest information online, the recruitment industry is also changing as the recruitment video is taking off (and helping to increase the number of online job views and applies). 

 We at Beyond.com also offer this dynamic feature to hiring managers, and Jennifer King, HR Analyst at Software Advice, recently wrote a blog post that does a great job explaining how to create and promote an effective recruitment video. Read Jennifer's blog post here.

Read the blog now!


Four Tips For Planning a Fun Team Building Event

With spring well underway, this time of year always makes me want to be outside enjoying the beautiful weather rather than being inside at work.  However, sometimes we’re lucky enough to have the best of both worlds through a team building event.  

In my experience most office workers tend to belly ache when it comes to team building events, but perhaps that’s because the participants’ strengths are not being considered when the group activity is selected.

For example, last summer the Beyond.com team participated in a boot camp at the Valley Forge Military Academy.  While we have some athletes on the team that loved it, not everyone was as successful as our marathon runners.  The event was great in my opinion—it was like being a kid at camp—but when planning a team building activity here are few tips to keep in mind.

  1. Pick something that the majority of the team will like.  Accept that you won’t be able to please everyone, but if you can make most of the team happy—consider it a success.

  2. Get out of the office. Putting the team in a different environment together could be just the thing that cultivates the bonding among the staff.

  3. Make the Activity Fun. Don’t disguise actual work as a team building event—that’s SO NOT COOL!  The purpose of doing an event like this is to get the team to get to know each other on a different level. 
     
  4. Offer activities that let the team be silly. Activities that remind your staff of their childhood are always a hit. Take the team roller skating, go-karting, mini-golfing, etc...  Activities where grownups get to act like big kids take the cake!

Speaking of fun team building events, one of our clients, Ascension Health just put on an awesome event.  In anticipation of the Indy 500 (the other week) they put on a tricycle race.  They had employees trip out a trike and then race them.  A few pictures from this awesome event are below.

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Thanks to Dana Reed, National Recruitment Consultant at Beyond.com for attending this event and providing us with pictures—looks like a great time!