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If You Don’t Factor Mobile Into Your Recruitment Plan You’re Making a HUGE Mistake

Sometimes when I’m in a public place—riding a train, walking down the street, or even sitting in a restaurant, I love to observe how many people are engrossed in their cell phones.  And I will tell you I’m no different. 

My Smartphone is my lifeline, I don’t leave home without it—I don’t even leave a room in my home without it (but don’t tell my mother that, because then she’ll wonder why I don’t ALWAYS answer the phone when she calls).

But I have become so addicted attached to my phone that I do EVERYTHING on it, from paying bills, checking movie times—and buying movie tickets, sending emails, playing Words With Friends (I recently discovered that “Nachos” is not an acceptable word—I know I was shocked too!), to reading my favorite blog, EmploymentMetrix (shameless plug!).  So with so much reliance on our Smartphones and unfortunately a large number of people out of work, it is little surprise that job searching and recruitment has gone mobile—in a big way!

Mobile job search apps are BOOMING and the number of candidates searching for jobs on their mobile devices has skyrocketed by more than 100% in the last year alone. So if you’re an HR Pro that has yet to factor in mobile into your recruitment plan, you’re making a BIG mistake.

Check out the latest infographic from Beyond.com—it shows that more than 77% of job seekers use mobile job search apps.  Job Seekers use these apps to quickly react to new job postings, discreetly search for jobs, and simply the freedom it allows them to search for jobs anytime from anywhere.  Potential candidates are no longer tied down to their home computer to search and apply for jobs, now they can do it on their commute to work, while they’re waiting in the doctor’s office, or even waiting for that barista to make their favorite tasty beverage.   So if you have yet to jump on the mobile bandwagon you’re going to be left behind—that goes for HR pros and job seekers alike!

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