Many online job boards, such as Beyond.com, have recognized the value of the mobile movement and are offering mobile recruitment strategies that benefit both job seekers and employers alike. For example, Beyond.com offers mobile job searching across its network of thousands of niche career communities and also boasts two mobile applications which provide recruitment capabilities across three major smart phone platforms, including iPhone®, Windows Mobile® and Blackberry®. Mobile applications are growing in popularity and offer an excellent venue for employers to distribute their job postings and connect with job seekers on-the-go. When selecting an online recruitment vendor, employers should research if the job board offers automatic job distribution to mobile devices, which allows the company to accomplish both online and mobile distribution at once, extending their reach to job seekers and yielding faster applies.
Another effective way for employers to quickly connect with candidates is through text-messaging. Text-messaging is the only universal mobile platform for the masses, and is available on over 98% of all cell phones, according to CellSigns.com. Employers can invest in mobile marketing through short codes, which is a 5 or 6 digit mobile code that has the ability to send and receive text messages. There are also many text-messaging applications available to help employers deliver a mass quantity of text-messages at one time. If leveraged correctly, text-messaging could prove to be a powerful, yet personalized recruitment tool for employers.
While mobile recruiting may be the wave of the future, it is important that employers continue to keep their options open and never invest too heavily in one type of recruitment solution alone. Mobile recruitment is an excellent tool that can help employers maximize their recruitment program when used as part of an integrated campaign that includes a variety of other tactics such as: online ads, email marketing, banner advertising, resume searching, and more.
To learn more about the mobile recruitment options available through Beyond.com, please visit: http://www.beyond.com/career-resources.
