Mobile technology has changed the way people communicate in all aspects of their lives. Whether it’s staying in touch with friends and family, closing a business deal, keeping up with the latest news or searching for a job, mobile phones are the key to staying in touch with the outside world. Most people today rely on their mobile phone as an extension of themselves and will rarely be caught without it.
According to Global System for Mobile Communication Association (GSMA) and Cellular Telecommunications Industry Association (CTIA), there are currently 4 billion mobile subscribers worldwide, with a projection of 6 billion subscribers by 2013. Mobile communication remains the most widely adopted of all mass media channels, far surpassing the number of PC owners, which only accounts for 1 billion people worldwide. Not only are there are a large number of mobile subscribers, but more than 3 billion users leverage their device for text messaging, which is the most popular data application in the world.
So What Does The Mobile Movement Mean For The Recruitment Industry?
It has become increasingly necessary for companies and recruiters to leverage targeted recruitment tactics to build and cultivate a qualified talent pipeline. While there are a variety of effective recruitment solutions available online such as general job boards, niche career communities, social media sites and email campaigns, the mobile recruitment revolution is opening up an entirely new window of opportunity for companies to engage with targeted candidates in a more personal way.
Professionals today are often on-the-go and are no longer waiting diligently at their desk for a phone call or email from an employer, which is why mobile recruitment is now beginning to play a greater role in the way employers and candidates connect with one another. More and more job seekers are turning to their mobile device to search for jobs, allowing them to gain a competitive edge over other job seekers by proactively staying informed, quickly reacting to new job opportunities and getting in front of prospective employers before the competition.
As a result, many employers are finding it necessary to incorporate mobile strategies into their overall recruitment program to ensure they are able to effectively connect with their target audience from anywhere, at anytime. Mobile recruitment options, such as texting and mobile job search applications, provide employers with extended reach into both active and passive job seeker communities who search for jobs directly from their mobile device.
