Talent10x: What Goes Into a Company Re-Brand?

Beyond is Now Nexxt
If you read our blog regularly, then you know that Beyond recently rebranded to Nexxt. We're so excited about it and we can't stop talking about. So, when Rick Bell, Editorial Director of Workforce asked Nexxt SVP of Marketing Joe Weinlick to be a guest on the Talent10x Podcast, hosted by Rick and Frank Kalman, Managing Editor of Talent Economy of course we accepted!

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Relive the Nexxtcitement or Experience It for the First Time, Right Here, Right Now.

Did you hear what went down at SHRM17?

This year at the SHRM Annual Conference and Exposition in New Orleans, there was juggling. There was music. There were fidget spinners. There was even a group of young street performers tapping it up in Nexxt gear.

And, the world found out what's beyond Beyond.

Relive the nexxtcitement or experience it for the first time, right here, right now.

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What’s in a name? KoP hiring company Beyond rebrands as Nexxt

Nexxt_SHRM_Booth-e1498060948747
At an industry summit in New Orleans this week, hiring company Beyond, based out of King of Prussia, Pa., announced some pretty major news: the 88-person company will henceforth be known as Nexxt.

In a statement sent to reporters on Monday, the firm said it has “evolved to become a dynamic recruitment marketing solution, catering to the changing needs of the entire hiring spectrum.”

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Nexxt career network identifies hot sectors for job seekers

Rich Headshot
What used to be Beyond is now Nexxt.

Just last week, the King of Prussia-based career network Beyond abandoned its brand name and launched a revamped online platform, all to suggest what’s Nexxt in the cause of connecting job recruiters with job seekers.

Pressing the changes is a “tight” labor-market era, with companies struggling to find quality workers, said Nexxt founder and CEO Rich Milgram. The times demand a more aggressive, multitiered approach from the service — one of the “top ten career networks in the nation” — to scour the digital hills for talent and more aggressively pitch jobs and unfamiliar employers to people who aren’t even looking for a new gig.

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Google for Jobs: Job Board Slayer, or Lifeline?

The eagerly awaited — or dreaded, depending on who you are — release of Google for Jobs is finally out there. For better or worse, Google is now in the job board business. Unless you've been living under a rock, you've likely heard a slew of opinions about what this means, from lifelong industry pundits to individual recruiters.

So, what does Google muscling its way into our world really mean? It's too early to tell entirely, but we've combed blogs, trend reports and done some internal thinking about what we can tell today. Let's start with the most obvious question, and a little tutorial.

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